Comparison
Best Shopify Email Popup Apps in 2026
Most first-time visitors leave a Shopify store without buying, and without an email address you have no way to bring them back. A popup app is how you capture some of those visitors. But popup apps vary a lot in what they do and how they charge. This guide covers what matters, then compares four popular options so you can pick the right one.
What a good Shopify popup app needs
- More than one popup type. Exit intent, spin-to-win, countdown, cart and SMS capture each suit a different moment. Single-type apps hit a ceiling fast.
- Targeting. Showing everyone the same popup trains them to close it. Device, country, page URL, UTM source and cart size let you show the right offer to the right visitor.
- Frequency control. Someone who already signed up, or closed the popup twice, shouldn't keep seeing it.
- Native email/SMS sync. Signups should land in your email platform within seconds, not in a weekly CSV export.
- Revenue attribution. Signups are nice; revenue is the point. The better apps tie orders back to the popup that captured the shopper.
- Predictable pricing. Plans metered by page views or impressions cost more exactly when your store starts working.
The apps compared
Competitor details come from each app's Shopify App Store listing, checked September 2026. Prices change, so confirm on the listing before you decide.
| App | Best for | Formats | Email/SMS tools | Pricing | Free plan |
|---|---|---|---|---|---|
| Poppy | Full popup toolkit + revenue per campaign | 9 popup types | Syncs to Klaviyo, Mailchimp, Omnisend, Brevo + webhook | $25/mo flat, no caps | No |
| Privy | Popups + built-in email/SMS sending | Dozens of display options | Own sending; also works with Klaviyo, Mailchimp | Popups from $24/mo by traffic | No |
| OptiMonk | AI-built popups, wide format range | Popups, banners, games, quizzes & more | Klaviyo, Mailchimp, ActiveCampaign & more | Free to $249/mo by page views | Yes |
| Wheelio | Gamified popups | Wheel, scratch card, slot machine | Klaviyo, Mailchimp, Omnisend & more | From $14.92/mo by impressions | No |
Poppy
Poppy covers nine popup types in one app: email, SMS, spin-to-win, exit intent, countdown, cart, survey, age gate and discount. You can trigger each one on exit, delay, scroll, click, cart update or a floating button, and target by device, country, page URL, UTM and visit count. Every signup syncs to Klaviyo, Mailchimp, Omnisend or Brevo within seconds, and the analytics show the orders and revenue each campaign brought in. Discount codes are unique per signup. Pricing is $25/month flat with no page-view caps and a 3-day free trial. It's a newer app, so it has fewer reviews than the others here. There's no AI builder and no built-in email sending. See the Privy, OptiMonk and Wheelio comparisons for detail.
Privy
Privy is an established popup, email and SMS tool with thousands of reviews. Its strength is sending built in, so it can be your email platform and popup tool at once. It also connects to Klaviyo and Mailchimp. The trade-off: if you already pay for an email platform, Privy's email plans overlap with it, and the popup plan is priced by monthly traffic.
OptiMonk
OptiMonk is a polished popup builder with an AI agent that designs campaigns for you, a wide range of formats, and a free plan up to 10,000 page views a month. Paid plans step up by page views, from $29 to $249 a month, so high-traffic stores pay considerably more than a flat plan.
Wheelio
Wheelio is one of the original gamified popups for Shopify, with spin wheels, scratch cards and slot machines. If a game-style signup is all you need, it's a focused choice with a low entry price. Its plans rise with popup impressions, and you'll need other apps for plain signup forms, countdowns, surveys or an age gate.
How to choose
If you want every popup type in one app, native sync into the email platform you already use, and clear revenue attribution at a flat price, Poppy is built for that. If you want sending bundled in, look at Privy. For an AI builder with a free tier, OptiMonk. If you only need a game, Wheelio.
Setting one up? Our step-by-step guide shows how to add an email popup to Shopify.